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NRG
Solutions is the leading strategic resource for youth-oriented companies,
brands, products, institutions and cultures. We are a youth-driven
consultancy aimed at providing strategic answers for any organization
targeting the 13-24 year old demographic. NRG Solutions is different
because we put youth at the centre of problem-solving. Rather than
asking youth their opinion on conventional solutions, at NRG we
let the youth create solutions. And the results are catching fire.
A recent success:
The Birth of Beer.com:
This past summer, NRG Solutions facilitated a focus group study
to solicit feedback on six creative advertising messages for an
exposure launch of beer.com during the high television-viewing Olympic
coverage period.
NRG Solutions also organized an ideation session with a group
of young men between 19-29 years of age. Through a variety of rather
unconventional techniques, the Solutions team worked with these
young men to recreate the beer.com website to not only draw people
in but keep them coming back for more.
Our direct link to the "in-crowd" - The NRGen Community!
NRGen is an online community dedicated to working with freakishly
intelligent super-cool passionate young people! NRG Solutions brings
together empowered 12-24ers from across Canada, and eventually,
from all over the world into a dynamic relationship of discussion,
exploration, and ridiculous entertainment. NRGen provides youth
with online work opportunities, daily chats, surveys and contests.
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