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Right
now there is a tendency for a few cool, "ghetto" mainstream
brands to be popular, but only for a little while.
Tommy Hilfiger was really in a couple years ago, started by black
rappers wearing it in their videos. They took something so traditionally
preppy and, well, white and made it trendy, and eventually almost
every kid age 13-17 had something Tommy. There are other brands
that fit in this category that are on their way out!
I
think for girls a different sort of "black" culture will
begin to influence us, not ghetto but more ... like Erykah Badu
- kind of Caribbean-like with head scarves wrapped all around the
head with a bun at the back, brighter colours, bigger earings, bangles...
stuff like that. Also patterned and textured materials will be big.
I see fashion turning toward the simple modern look.
We've done the flashy fluorescents. We've seen the colours, the
crazy cuts, and the tacky hair dos. I think that we are ready for
sleeker cooler looks. I think that rather than wearing clothes that
cry out for attention, people will start wearing single-coloured
articles made out of interesting textured materials.
Fashion has a way of repeating itself.
The look of the 70's became very popular again a few years
ago. The look is being updated by adding the influences of other
cultures to the design, like the Japanese dragon print. As for the
upcoming year, I believe the fashion trend will turn from 70's styles
into a look from the 80's. For example one might find themselves
spicing up a dull outfit with a rhinestone - studded belt, or by
wearing large hoop earings. Wearing a few dangling bracelets will
be in again too. Perhaps tight fitting shirts with hints of neon
will be on shelves too.
In the previous year, many new synthetic materials were re-introduced.
Polyester and such blends came back into style, resurrected from
earlier times. 2001 will most likely see an increase in their use
as DAILY clothing, not just for eveningwear.
Bye
Bye Boy Bands
I
have no idea if the boy bands will continue to be popular, I hope
not but who knows.
The
year 2000 kept the trends of mainstream music like the Backstreet
Boys, N*Sync, Ricky Martin and other groups with attractive performers
at the top, similar to the trends of 1998 and 1999. However, this
year also threw heavy music into the mix, like Limp Bizkit, KoRn,
Offspring, Linkin Park and Disturbed. I think that in Toronto, the
music that will remain popular will be whatever Kiss 92 decides
to throw on the air.
Deep yet catchy bass-lines will remain important in a good tune.
Traditional instruments will become a more integrated part of technologically
enhanced sound - improving every dimension of back ground music.
Hopefully, there will be a movement away from the vapid, bubble-gum
pop idolized by a shrinking generation of "teeny-boppers".
Musicians like Eminem and Jay-Z have become tempered into a culturally
accepted sound, retaining that underground rhythm which made them
so popular originally.
As far as music goes, I think that boy bands will start to lose
some of their popularity, and people will turn to music with a bit
more meaning. I think that a few more radio stations will surface
in the Toronto area with a wider variety of music.
Everything won't be so mainstream.
Within the music industry, most likely a mixture of high-paced
remixed older songs along with anything that sounds nice that would
compliment their attitudes at the time.
Music will remain the same with the fave being Energy Radio for
teenage types with more emphasis on love and romance songs. Less
rappers will be brought forth this year seeing as there has been
lack of interest in them towards the end of this year.
Marketing
will be more word of mouth and grassroots.
I think CD sales may go down in the next few years as more people
get burners or MP3 players. I don't know how music will be distributed
fairly over the net, but it's fair to say that intellectual property
copyright is going to be killed by the Internet. We'll see a lot
more diversity in music, more popular artists at a time, less domination
by any one group or genre: fragmentation.
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