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NRG
Solutions
is the leading strategic resource for youth-oriented companies,
brands, products, institutions and cultures. We are a youth-driven
consultancy aimed at providing strategic answers for any organization
targeting the 13-24 year old demographic. NRG Solutions is different
because we put youth at the centre of problem solving. Rather than
asking youth their opinion on conventional solutions, at NRG we
let the youth create solutions. And the results are catching fire.
A recent success:
Ford Motor Company of Canada gets NRGized!
Ford wanted a holistic strategy to create a meaningful relationship
with Canada's teen and young adult population. The first step they
identified was the need for a Ford of Canada youth-oriented portal
on the Web. NRG Solutions came up with 26 major content zones and
web tools to help Ford gain credibility with youth. The Solutions
team created an impressive CD-ROM presentation for Ford that clearly
outlined the entire Solutions strategic vision for the youth portal
- including tone, feel, style, vision, key technical requirements
and video documentation from the focus group ideation
sessions. Click
here to read more about it.
Defining the Ideation Session
This is not your father's focus group. This is a youth-driven
design process, which involves the end-user in creating answers,
insights and practical solutions. An Ideation session can be a one-day
problem-solving event to an ongoing, strategically focused series
that keeps you completely and continually relevant to young people.
Whether it's coast-to-coast interactive, on-line or live, we can
create an Ideation session to suit you.
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