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The latest and
greatest in snack trends encountered in the past year were some
more ethnic and more underground confections including leechee jellies
and Frambosia.
Let's digest some
of the more juicy comments for edification's sake.
"Hunt's no sugar added juicy gels. They are like jello in
a cup (solid not liquidy) and I like to freeze them"
| Funky
twists on traditional products continue to make inroads in the
market. The rise of Asian sweet gels could well be the call
that this product is answering. |
Slurpee gum is cool! It's got juicy syrup filling in it, like gum
from the 80's. And it doesn't leave colors in your mouth"
This
outing is wisely trying to leverage the ubiquitous cachet of
frosted soft drinks and the continuing ascendant focus on retro
pop culture.
For "new" ideas on candy and snacks the answer may
be as near as your local Sugar Mountain.
Purchasing old product rights is starting to become an entrenched
trend in the industry as well.
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"Reese Sticks... they are so kick ass!"
| Hard
to ignore this potential disaster turned large success story.
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"Well...I was at the movie theater with some of my friends. They
dared me to have some peppers w/ my popcorn. I did! And it tastes
amazing... ever since then I'm hooked on to it."
| Kids
are adventurers in every sense of the word these days - new
flavors are the norm. |
"Nature Valley Granola Bars (peanut butter flavor!) mmm. crispers
are good too...salt and vinegar"
"Chocolate
covered pretzels. I'm not 100% sure on the brand, but they're made
with Rold Gold pretzels... and possibly Nestle chocolate. Very good."
"Rice cake minis, the caramel kind because they make you feel
like you aren't being bad and eating junky, even if you sort of
are. I could eat a whole bag. They're so crispy and tasty and they
go down easy. You can eat like 100 and not even notice because they're
so light and fluffy and rice cakey. Yum..."
Smart,
low calorie foods continue to find aspirational traction in
the market. However, beyond the heart of all these apparently
"better for you" foods lies a heart of thick and gooey
sweetness.
This is a sweet and hedonistic time - times of plenty generally
are.
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In the end, the list of new snack trends in North America is diverse
but all have one of the following in common: risky flavors or
strange textures.
Youth look for the unusual - whether it is in the packaging, taste,
marketing campaign or texture. And they do recall the brand.
NRG Solutions specializes in the generation of ideas for youth
by youth.
Feel free to pick our brain for ways to improve your youth-oriented
products. Contact Mike Farrell at 364-0112 x270.
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