Good, solid content that is updated regularly is a simple thing to excel at and perhaps your most important consideration when making a site that will stand the test of time.

Inside.com
"Let's talk about navigation...one of the biggest issues facing the web. What's the point in visiting a site if I'm just going to get lost? Inside.com is (in my opinion) one of the best sites with its easy left hand access column and the directory is consistent with the organization of the stories."

Dressing to impress means minimalism if you're talking about the net-set and what they like on-line. Window dressing is not the deal.

google.com
"Oooh!!! Everyone loves this site for its clean cut, effective, engaging, cool colours. It's effective due to simplicity without sacrificing look and feel. Oh ... and it also has great search results."

Great functionality, (a search engine that works) and an exceedingly easy-to-understand design - some basic reasons for this site's continuing success.

bornmag.com
"It has a beautiful design - featuring text, audio and a whole visual piece. It really pushes the envelope. It's really 'artsy'."

This site's "not for everybody" tone has created an interesting conundrum for bornmag.com - namely, how do retain your individuality when you're a mainstream hit?

adcritic.com
"Good and Quick downloads! Great Laughs! Its not all that fancy, but has a nice clean layout with great navigation (table of contents with top 100 ads). My only problem is the somewhat tacky colours."

This site has become massively resonant with teens, young adults and marketing professionals alike. They offer something that exists nowhere else - simple enough.

Moviephone.com
"This site sucks - it never says what time a movie is, it has too much you don't even want to know. You can never find what you really want to know."

Never, ever promise one thing to youth online and then fail to deliver. Consider this a mild reaction.