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NRG
Solutions is the leading strategic resource for youth-oriented companies,
brands, products, institutions and cultures. We are a youth-driven
consultancy aimed at providing strategic answers for any organization
targeting the 13-29 year old demographic. NRG Solutions is different
because we put youth at the centre of problem-solving. Rather than
asking youth their opinion on conventional solutions, at NRG we
let the youth create solutions. And the results are catching fire.
The Community versus The Database - The Battle of The Consultancy
Firms
One of NRG Solutions strongest advantages is that we have a community
of willing young participants eager to contribute to the world of
business. The distinction between a community and a database is
of extreme importance in market research. A community is an empowering
forum for people to share their insight while creating an ongoing
relationship with the organizations that affect them. The database,
while beneficial for qualitative results, is a rather limiting tool
for extensive research. Other consultancies may brag about having
an over 500,000-name database of young people, but in truth, not
all of those accounts are actually active. How many of those participants
realize their e-mails are even in this database?
It is a relatively simple task to give young people free stuff for
e-mail referrals. What differentiates NRG Solutions is that we foster
an active community of young insightful members, willing to engage
in lively discussions and provide helpful insights into marketing
campaigns and brand issues. Our members participate repeatedly in
surveys, pulse checks, advisory panels, unconventional focus groups
and ideation sessions. As a result, we get truly valid representations
of young people's ideas and opinions.
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