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NRG
Solutions is the leading strategic resource for youth-oriented companies,
brands, products, institutions and cultures. We are a youth-driven
consultancy aimed at providing strategic answers for any organization
targeting the 13-29 year old demographic. NRG Solutions is different
because we put youth at the centre of problem solving. Rather than
asking youth their opinion on conventional solutions, at NRG we
let youth create the solutions. And the results are catching fire.
The people who advocate teen infatuation:
Teenagers have been highlighted at a recent Chicago conference as
the most attractive consumer target market. One explanation for
their popularity is that teenagers are expected to spend over $155
billion this year in the United States. Households with one or more
teenagers spend $10,000 more per year than those without. Furthermore,
the teen population has grown twice as fast as the overall population
in the last decade. In addition, think of early adopters of new
products as consumers who tend to have high disposable income. Why
isn?t everybody running toward high schools and malls with their
latest wares? This group tends to be rather elusive - once a trend
has become mainstream, it is also over. How do you tap into a live
wire? How do you catch the trend on the way up, rather then slide
down with it? Don't tell people what to like or what to want. Ask
them what they're thinking about. Remember, security is tight into
this world of pop-culture wonder, so be sure to check out proven
tools and techniques, courtesy of NRG Solutions.
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