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NRG
Solutions is the leading strategic resource for companies, brands,
products, institutions and cultures targeting the 13-29 year old
youth market. NRG Solutions offers a unique, effective model to
meet business challenges. Rather than asking youth their opinion
on conventional solutions, at NRG we let the youth create solutions.
And the results are catching fire.
The
Birth of Beer.com:
This past summer, NRG Solutions facilitated a focus group study
to solicit feedback on six creative advertising messages, for an
exposure launch of beer.com during the high television-viewing period
associated with Olympic coverage. Beer.com wanted to represent "beer"
in the same manner as Hockey Night in Canada stands for the game
itself. NRG Solutions organized a group of young men between 19-29
years of age to determine the most attractive character for beer.com.
Through a variety of unconventional and innovative techniques, the
Solutions team developed a strategy to create excitement, awareness
and buzz for the website. Our goal was not only to draw people in
- but also keep them coming back for more. Together, NRG Solutions
and Beer.com accomplished what they set out to do.
Our
direct link to the "in-crowd" - The NRGen Community!
NRGen
is an online community dedicated to working with freakishly intelligent
super-cool passionate young people! NRG Solutions brings together
empowered 13-29erers from across Canada, and eventually, from all
over the world into a dynamic relationship of discussion, exploration,
and ridiculous entertainment. NRGen provides youth with online work
opportunities, daily chats, surveys and contests.
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